Friday night will see a Bracebridge long-standing tradition continue. Midnight Madness was started by a group of merchants in the 1980s as a way to bring people out at night and have a different shopping experience.
In 2018 it will see a number of live musical acts, kids zone, street busking and all along a closed stretch of Manitoba street between Ontario Street and Taylor Road.
Tracy Larkman of the Business Improvement Area says something about Midnight Madness strikes a chord with area visitors and residents.
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With so many moving pieces Larkman says volunteers are crucial to the success of the event.
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Manitoba street will close from 6 in the evening through to 1:30 Saturday morning.
Musical acts include Kassandra Cutting, Pulling Teeth – (AGreen Day Tribute Band), the Bowling Stones, and Wendy Whelan and the Rubber Band. Also, there is a special performance by the Northern Lights Steel Drum Orchestra.