Huntsville’s soon-to-be-rolled-out community brand has been awarded silver in the “Complete Branding Campaign” category at the 2023 Summit International Awards (SIA).
It was approved in Feb. 2023.
Lisa Spolnik, manager of marketing and communications, says SIA has been around for 29 years and celebrates “innovative approaches and compelling executions of branding work.”
“This recognition highlights the power of the new community brand,” she says. “This is such great news for the community and what a fantastic way to start off the New Year.”
Huntsville enlisted the help of TWG Communications to unite the town’s brand with the Huntsville Business Improvement Area, the Huntsville/Lake of Bays Chamber of Commerce, and the Huntsville Municipal Accommodation Tax Association (HMATA).
When the brand is launched later this year, HMATA will oversee implementation of the brand. Kelly Haywood, executive director, says she hopes it helps Huntsville become more recognizable.
“We are working with our local and regional partners to motivate visitors to enjoy our unique brand of community hospitality and Muskoka experiences,” she says. “This is a well-deserved award. The team worked hard to ensure we’d have something distinctive, authentic, progressive, modern, clean, simple, and vibrant. The colours reflect our seasons, forests, lakes and waterways, it’s simple and well-designed and we’re going to put it to great use ensuring that Huntsville is on the map.”
According to town officials, the now award-winning branding will only be used in external marketing. The Town of Huntsville will keep its current corporate logo for municipal government communications.
