BRACEBRIDGE, ON – With licensing of retail cannabis outlets at much lower levels than first hoped a local licensed provider of marijuana is opening a pop-up shop to educate people on the use of the recreational drug.
Called Muskoka Grown Community Hub, it will be an interactive education centre and community market. Located at 77 Manitoba Street, it is going to be used to let visitors learn about the basics of cannabis.
Muskoka Grown was initially intended to have an onsite shop at its growing facility, but the restricted number of licenses because of high online demand has meant it cannot sell directly to the public yet.
Educational experiences inside the hub include an area dedicated to the cannabis basics, as well as an interactive terpene bar, which demonstrates the different aromas of various plants. The hub will also sell Muskoka Grown branded merchandise, products from local artists/vendors and host a series of community events, workshops, and seminars.
Its CEO, David Grand says the opportunity to communicate directly with potential consumers is important.
“The Community Hub underscores Muskoka Grown’s commitment to education and being good corporate citizens. We look forward to expanding our footprint in the Muskoka region and staying true to our promises,” said Grand. “We understand the new recreational cannabis landscape comes with many questions and we want to help educate the adult-use market as much as we can.”
Director of Marketing, Andrea Grand, said the company thinks it is important to get the most accurate information out there, as with any new industry there can be misconceptions about the facts.
“We have always taken the approach to create a safe space for people to learn about cannabis, breaking down the plant into relatable parts,” said Grand. “Our goal is to ensure that the most accurate information is being delivered to consumers so that we can positively contribute to their experience and understanding of the plant.”
Muskoka Grown will be opening its doors on Friday with a grand opening event being held later this afternoon. The hub will not have any cannabis products stored or sold onsite and guests attending must be over 19 years old.
